It seems that everywhere you turn, no matter what your endeavour, there’s always someone with a bit of ‘free’ advice for you.
Wondering the best route to take to get to your aunt Mary’s house? There’ll be a neighbour or friend who went that way back in ’84 and they’ll have some strong opinions as to which roads to avoid and where to eat along the way.
Considering what DVD to rent for a family movie? Just pop online and check out the latest reviews – folk aren’t backward in coming forward on the internet.
Not sure what web hosting company to use, what WordPress theme to choose, whether to create your own products, which affiliate products you should promote? There’s a ton of questions you’re forced to ask yourself if you want to create a business online and there are thousands more opinions as to the answers.
A couple of days ago, a very prominent Internet Marketer (John Reese) declared that he was shutting down his Twitter account and, in effect, abandoning his 25 THOUSAND followers.
It was John’s decision. He made the call in the interest of his own business. He said that it sucked too much of his time and that Twitter was clogged up.
Whatever his reasons and whether or not you agree with his decision we all have to respect that it was HIS decision.
Where, I believe, John boo-booed was in the way that he suggested that closing your Twitter account was the only sensible strategy to employ. Now, he didn’t come right out and say this but because of his prominence in the internet marketing world, that’s the message that came across.
So, should you listen to John Reese?
Should you close your Twitter account?
Do you want my opinion?
I haven’t a clue!
Or, more specifically, how could I possibly comment as to whether you should shut your Twitter account, or open up five more, or concentrate on Facebook advertising, or put your efforts into PPC. I don’t know your business – that’s your job.
John’s job is to run HIS business. In his opinion, not being on Twitter is the right choice.
The key is this…
Everything you read about business, whether it’s online or from a good old trusty real-life book, it largely opinion. Yes, there are some proven strategies, but even they only hold true if a bunch of circumstance prevail.
My advice, which you’re free to ignore, is never blindly follow anyone’s advice! Always assess it against YOUR business, YOUR circumstances, YOUR resources. After all, it is YOUR business, not mine nor John Reese’s.
Now, hand me that 1982 road map and let me find the best way to dear old Aunty Mary’s house.
Peter




{ 2 comments… read them below or add one }
Well said, Peter! I couldn’t agree more. Barbara.
At the very least, your large Twitter account can be a traffic driver. So no, do not shut down your Twitter account! (Twitter is my #1 sales channel for my t-shirts, by the way)