Our daughter always shone in her primary school.  We encouraged her to fit in… by standing out.  She was popular enough not to be bullied or ridiculed when excelling at subjects, particularly the arts, music and drama.  Her confidence soared and she loved school.

Last summer she started secondary school and we’ve noticed a change.  With the increased peer pressure she now has an overwhelming desire to blend in, to fit in, not by standing out but by doing as the others do. As a result she’s not particularly excelling at any subject and she enjoys going to school less and less.

She’s 12. She is learning and what she is going through is all part of growing up.  We can only encourage her to rekindle that enthusiasm and once more be that confident young girl we all know she can be.

This is a familiar story for many folk.  Society tells us we must fit in. Don’t rock the boat. Bide your time, quietly and without a fuss and everything will be OK.

When employers are recruiting staff, as well as having the right qualifications, qualities and experience, they want the people they hire to ‘fit in’ – nothing worse than a new face upsetting a stable apple cart.

If you’re a prospective employee there is a desire to fit in too, but if you have ambition then there’s also an element of not wanting to blend in too much.  You’d like to get noticed, admired for your unique qualities and be utilized and rewarded accordingly.

As a business owner though you should always be looking to stand out.  You should be desperate to shout from the rooftops about your business.  Getting noticed is the name of the game.  Fitting in and being just like the other businesses in your market is a recipe for disaster.

Strive for uniqueness. Dare to be different, expand your comfort zones and enjoy the spoils of not being just one of the crowd.

Picture by c.a.muller

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don't listen to John ReeseIt seems that everywhere you turn, no matter what your endeavour, there’s always someone with a bit of ‘free’ advice for you.

Wondering the best route to take to get to your aunt Mary’s house? There’ll be a neighbour or friend who went that way back in ’84 and they’ll have some strong opinions as to which roads to avoid and where to eat along the way.

Considering what DVD to rent for a family movie? Just pop online and check out the latest reviews – folk aren’t backward in coming forward on the internet.

Not sure what web hosting company to use, what WordPress theme to choose, whether to create your own products, which affiliate products you should promote? There’s a ton of questions you’re forced to ask yourself if you want to create a business online and there are thousands more opinions as to the answers.

A couple of days ago, a very prominent Internet Marketer (John Reese) declared that he was shutting down his Twitter account and, in effect, abandoning his 25 THOUSAND followers.

It was John’s decision. He made the call in the interest of his own business. He said that it sucked too much of his time and that Twitter was clogged up.

Whatever his reasons and whether or not you agree with his decision we all have to respect that it was HIS decision.

Where, I believe, John boo-booed was in the way that he suggested that closing your Twitter account was the only sensible strategy to employ. Now, he didn’t come right out and say this but because of his prominence in the internet marketing world, that’s the message that came across.

So, should you listen to John Reese?

Should you close your Twitter account?

Do you want my opinion?

I haven’t a clue!

Or, more specifically, how could I possibly comment as to whether you should shut your Twitter account, or open up five more, or concentrate on Facebook advertising, or put your efforts into PPC. I don’t know your business – that’s your job.

John’s job is to run HIS business. In his opinion, not being on Twitter is the right choice.

The key is this…

Everything you read about business, whether it’s online or from a good old trusty real-life book, it largely opinion. Yes, there are some proven strategies, but even they only hold true if a bunch of circumstance prevail.

My advice, which you’re free to ignore, is never blindly follow anyone’s advice! Always assess it against YOUR business, YOUR circumstances, YOUR resources. After all, it is YOUR business, not mine nor John Reese’s.

Now, hand me that 1982 road map and let me find the best way to dear old Aunty Mary’s house.

Peter

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